The Brand Intelligence Setup is the foundation of your entire Growth Engine. It is the conversation through which LeAgent learns everything it needs to create content that sounds like you — not like a generic tool.
The Brand Intelligence Setup is a short, adaptive conversation between you and LeAgent. It takes 5–8 minutes. There are no forms to fill, no templates to complete, and no marketing knowledge required. You simply answer questions about your business in plain language.
LeAgent begins by asking about your business type and adapts every subsequent question based on your answers. If you run a dental clinic, the questions become specific to healthcare. If you run a law firm, they become specific to legal services. The conversation is never generic.
LeAgent follows a structured approach in two phases:
Discovery Phase — LeAgent listens and reflects. It restates what it understood, confirms with you, and advances only after confirmation. No assumptions. No inferences. Only what you explicitly share.
Synthesis Phase — Once enough information is gathered, LeAgent combines everything into a complete business profile — your USP, your audience, your brand voice, your key differentiators, and your content rules.
Before anything is saved, LeAgent presents a complete summary: "Here is how I understand your business." You review it, confirm it is accurate, and only then is the profile saved to your Knowledge Base.
Your Brand Intelligence profile grows over time. As your business evolves, you can run additional conversations, add new services, update your messaging, or correct anything at any time. LeAgent incorporates every update into the next content cycle.
The Brand Intelligence Setup is completed as part of your onboarding process. It is the first and most important step in building your Growth Engine — not a separate free service, but the foundation that makes everything else work. Your first content cycle begins only after your Brand Intelligence profile is complete and confirmed.